The protection of your personal data is of particular concern to us. We therefore process your data exclusively on the basis of the legal provisions (of the German General Data Protection Regulation (DSGVO), TKG 2003). In this data protection information, we inform you about the most important aspects of data processing within the scope of our website.
The following information is collected when you visit our website:
Information about the browser type and version used;
The operating system of your end device;
The IP address of your terminal;
The internet service provider you use;
The websites from which you reached our website.
Your browser automatically communicates this data to our provider's web server unless you have configured it otherwise, over which we have no control. This data is also stored in the log files of our provider's web server. However, we do not have access to any data that would allow the data to be assigned to you. Thus, the log files accessible to us do not contain any personal data. This data is not stored together with other personal data concerning you.
The legal basis for the temporary storage of the data is Art. 6 para. 1(f) of the German General Data Protection Regulation (DSGVO).
The temporary storage of the IP address by our provider's web server is necessary to enable the delivery of the data for the presentation of our website to your end device. For this purpose, the IP address must remain stored for the duration of the session. This is also our legitimate interest in data processing according to Art. 6 para. 1(f) of the German General Data Protection Regulation (DSGVO).
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. The remaining data in the log files of our provider's web server are kept for 10 days for the purposes of error detection, search and elimination. The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
Contact us
If you contact us using the form on the website or by e-mail, the data you provide will be stored by us for six months for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.
The legal basis for the processing of data transmitted in the course of sending a message is Art. 6 para. 1(f) of the German General Data Protection Regulation (DSGVO). If the contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1(b) of the German General Data Protection Regulation (DSGVO).
In the event of contact being made, the necessary legitimate interest in processing the data lies in the processing of the contact.
Data storage
We would like to point out that for the purpose of the shopping process and for the subsequent processing of the contract, the IP data of the connection owner are stored by the web shop operator within the framework of cookies, as well as the name, address and credit card number [...]of the purchaser.
In addition, the following data will also be stored by us for the purpose of processing the contract: [email, telephone number]. The data provided by you is necessary for the fulfilment of the contract or for the implementation of pre-contractual measures. Without this data, we cannot conclude the contract with you. No data is transferred to third parties, with the exception of the transfer of credit card data to the processing bank / payment service provider for the purpose of debiting the purchase price, to the transport company / shipping company commissioned by us for the delivery of the goods and to our tax advisor for the fulfilment of our tax obligations.
After the shopping process has been cancelled, the data stored with us will be deleted unless you create a user account and agree to further storage for future transactions. In the event of the conclusion of a contract, all data from the contractual relationship will be stored until the expiry of the retention period under tax law (7 years).
The data name, address, purchased goods and date of purchase are furthermore stored until the expiry of the product liability (10 years). The data processing is carried out on the basis of the legal provisions of § 96 para 3 TKG as well as Art 6 para 1(a) (consent) and/or (b) (necessary for the fulfilment of the contract) of the German General Data Protection Regulation (DSGVO).
Cookies
Our website uses so-called cookies. These are small text files that are stored on your end device with the help of the browser.
We use cookies to make our website user-friendly. Some cookies remain stored on your terminal device until you delete them. They enable us to recognise your browser on your next visit.
Only technically necessary cookies are stored without the consent of the user. All cookies that do not fall under this condition require the consent of the user.
If cookies are deactivated, the functionality of our website may be limited.
Web analytics, Google Analytics
This website uses several functions of the web analysis service Google Analytics (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This includes cookies (text files), which Google Analytics uses and which enable an analysis of the use of the website. This information, which is generated by the use of the website, is usually transferred to a server provided by Google and stored. This data storage of the above-mentioned cookies takes place on the basis of the legal provisions of § 96 para 3 TKG as well as Art 6 para 1 (a) (consent to cookies) and/or (f) (legitimate interest) of the German General Data Protection Regulation (DSGVO). The operator of the website has a legitimate interest in analysing or recording user behaviour, especially in order to improve the website and advertising.
The website has activated IP anonymisation. Through this function, all IP addresses are shortened by Google within the EU or in other contracting states before the data is transferred to the USA and only in certain exceptional cases is the entire IP address transferred to Google and shortened on site. On our behalf, Google will use this information for the purpose of analysing website traffic and compiling reports. The above-mentioned IP address transmitted by your browser will not be merged with any other data.
If your browser does not save the cookies, not all functions of the website can be used.
Through the use of Google Analytics, we have concluded an order data processing agreement with Google, which implements the German General Data Protection Regulation (DSGVO) requirements. The link with more information on this can be found at:
Google Ads (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) is used by this website for marketing measures and conversion tracking. Cookies are active on the website for this purpose; if the website visitor accepts them, they will be activated when clicking on an advertisement via Google Ads. In this way, the website owner can track when an ad has been clicked on and a certain action has been triggered afterwards, such as a purchase. Via Google Ads and Google Analytics, anonymised statistics can be created about certain actions (conversions) on the website.
To object to conversion tracking and not be listed in anonymised statistics, do not agree to cookies on the website, set your browser to allow cookies only in exceptional cases or to exclude them altogether.
Remarketing, Google Ads
The technical tools of Google Ads (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) are used in conjunction with Google Analytics (Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) for remarketing. This is used to create target groups in order to use them with Google Ads. This means that interest-based advertising, specifically tailored to the usage behaviour on the website, is displayed on the end device used (mobile, tablet, desktop).
If you have given your consent, Google will link your web history and the browsing history of your end devices for this type of advertising. In this way, interest-based advertising (remarketing) is served on every (end) device where you are logged in with your Google account. All data collected from you is based on your consent, which can be agreed to or revoked at Google. If you do not have a Google account, the data collection is based on a legitimate interest of the website owner, as the website owner relies on an anonymous analysis of the visitors to the website for advertising purposes.
To object to remarketing via Google Analytics and to permanently prevent personalised advertising via Google, please use the following link:
Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) and Instagram (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) are used by this website for marketing measures and conversion tracking. Cookies are active on the website for this purpose; if the website visitor accepts them, they are activated when an ad is clicked on via Facebook. In this way, the website owner can track when an ad has been clicked on and a certain action has been triggered afterwards, such as a purchase. Facebook can also be used to create anonymised statistics about certain actions (conversions) on the website. All data is anonymised and does not allow any conclusions to be drawn about the identity of the user. Facebook stores and processes the collected data and uses it for its own advertising purposes, especially on Facebook itself.
To object to conversion tracking and not be listed in anonymised statistics, do not agree to cookies on the website, set your browser to allow cookies only in exceptional cases or to exclude them altogether.
Remarketing, Facebook
The technical tools of Facebook (Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA) are used for remarketing. This is used to create target groups in order to use them with Facebook. As a result, interest-based advertising, specifically tailored to the usage behaviour on the website, is displayed on the end device used (mobile, tablet, desktop).
If you have given your consent, Facebook will link the web history and browsing history of your end devices for this type of advertising. In this way, interest-based advertising (remarketing) is served on every (end) device where you are logged in with your Facebook account. All data collected from you is based on your consent, which can be agreed to or revoked on Facebook. If you do not have a Facebook account, no data is collected.
To object to Facebook remarketing and permanently prevent personalised advertising via Facebook, please use the following link:
You have the option of subscribing to our newsletter via our website. For this we need your e-mail address and your declaration that you agree to receive the newsletter. A separate consent is required on the website for the subscription to the newsletter.
In order to provide you with targeted information, we also collect and process information voluntarily provided on areas of interest, birthday and postcode [...].
Once you have registered for the newsletter, we will send you a confirmation email with a link to confirm your registration.
You can cancel your subscription to the newsletter at any time. Please send your cancellation to the e-mail address given in the imprint. We will then immediately delete your data in connection with the newsletter dispatch. This cancellation does not affect the lawfulness of the processing carried out on the basis of the consent until the cancellation.
SMS Marketing
We value your privacy and the information you provide to us through our SMS marketing service. We use this information to send you text notifications (for your order, including reminders for cancelled orders), text marketing offers and transactional texts, including requests for reviews from us.
Our website uses cookies to keep track of the items you have added to your shopping cart, even if you have abandoned the order. This information is used to determine when we should send you reminder messages via SMS.
Your rights
With regard to your data stored by us, you are generally entitled to the rights of information, correction, deletion, restriction, data portability, revocation and objection. Please send your request in this regard to the contact details above.
In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the data protection commissioner of the country in which our company has its registered office - alternatively, if different legal regulations apply, the data protection regulations of the respective country in which the client has its domicile/company headquarters. A list of the data protection commissioners of the EU Commission can be found at the following link:
